Y13 baseline assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW:

• A fair attempt at Q3 you have sound knowledge of both magazine CSPs.

EBI:

• You are not providing enough examples/analysis of each CSP to strengthen your argument + not much on industries either. See mark scheme for anticipated content

2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

1. important events going on in the UK and around the world including breaking news and developing stories. This includes politics, economics, crime, sport and entertainment.
2. Newsbeat story on a project highlighting street harassment of women which serves to educate both male and female listeners on the impact of harassment on victims.
3. The news topics in a Newsbeat bulletin tend to offer entertainment to listeners. Although the top story will usually be serious (hard news) every Newsbeat bulletin will contain some sport or entertainment content which helps to fulfil the remit to entertain. For example, Newsbeat will contain pretty extensive reports from major sporting events such as Wimbledon or the World Cup

3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:

• Gerbner's Cultivation theory: useful or not useful? Why?
• Useful in understanding how the new at the time convention of breaking news may have made audiences more likely to believe the fictional radio play was sharing real breaking news
• Frankfurt School's Hypodermic Needle model: useful or not useful? Why?
• Useful as it is supported by the supposed audience panic reported by the news following the war of the worlds broadcast in 1938
• Stuart Hall's Reception theory: useful or not useful? Why?
• Useful as it explains how different audiences had different reactions as some of the audiences would have accepted it as a story (the preferred reading) while others interpreted it as the truth (oppositional reading)

4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:

Introduction: one sentence answering the original question and laying out your argument clearly.

Paragraph 1 content/ideas: Decline in print due to rise in new/digital media: GQ has declined sharply over the last 10-15 years.

• The way GQ has diversified in order to maintain or expand its target audience.
• Younger audiences are not engaging with print products and therefore GQ has changed its product to move with this technological change.

Paragraph 2 content/ideas: Gentlewomen also moved online, promotes mag through social and created club 

• Published 2 times a year
• Loyal club members: 39000 active
• Uses and Gratifications theory, The Gentlewoman provides a strong sense of personal identity, personal relationships and surveillance on issues not covered by mainstream media.

Paragraph 3 content/ideas: Penny Martin editor focused on modern women

• talked to audience as readers shows connection with target audience
• The internet has provided an opportunity for magazines like The Gentlewoman to find a global audience and not need to rely on major institutions/publishers/distributors/ retailers.

Paragraph 4 content/ideas: David Gauntlett suggests that the mass media is a force for change and is actively liberalising society – he talks of a “slow and steady process of change and transformation”.

• GQ audience: wealthy, middle to upper middle class men (average HHI of £138k, 61% ABC1).
• Global Editorial Director Will Welch has championed a ‘New Masculinity’

Conclusion: sum up your argument a final time in one sentence

• Decline in print shows how people do no want physical copies but prefer having digital ones.

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in the summer.

• Revise the CSPs
• Practice essay writing
• Learn more statistics