Audience classification
1) Post the details from your in-class psychographics presentation to your blog with all details of the couple you created and their media consumption (it needs to be on your blog individually but can be a duplicate of your partner's post).
Psycho-graphic group: Resigned
Couple: Richard + Gregory
Study/Work: Pensioners
Spare time: Complain about younger generation, golf, reading books, social gatherings
Media Consumption: Film 4, The Times, Forbes 100, Sky news, BBC radio
Technology use: Phone, Tablet, TV - websites like Facebook
2) Reflect on what you have learned about psychographics. Which psychographic group do you feel best fits YOUR lifestyle and personality? Explain how and why you made your decision and provide evidence justifying this.
I think that i am mainly an explorer as I like to try new things often and don't tend to buy the same thing multiple times when it comes to food. I believe that i'm also partially a Mainstreamer as I do occasionally like to go back to things that are popular and well known.
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