Assessment 1: learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Anas, you should be proud of your first A-level media assessment mark + grade. Good analysis of the film poster (Q1) with some subject specific terminology

EBI: Not enough theories referenced or applied to both Q1+Q3 see anticipated context on what to revise

16/29 (C)

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

1. Propp’s character types: urban hero established through costume & props.
2. Both grounded in working class British culture but perhaps inadvertently reinforcing negative stereotypes around this. The looming council estate towers in the Ill Manors poster emphasizes this.
3. Abercrombie “television producers set out to exploit genre conventions... economic sense”... “Genres permit the creation and maintenance of a loyal audience.”

3) Read this exemplar response from a previous Year 12 (an A grade) - note this was a slightly different paper in terms of the question wording and also had an additional question 4 (we've updated it to better reflect recent exams). Identify at least one potential point for questions 1-3 from this student's paper that you could have mentioned in your assessment. 

1. The ill manors poster incorporates key elements of Todorov's theory of equilibrium.
2. Nike advert is deliberately ambiguous with character’s anonymity allowing anyone to imagine themselves as the winner of the ‘Showdown’,
3. "media producers set out to exploit genre conventions, it makes sound economic sense"

4) Did you get any media terminology or theory wrong in the assessment? Make a note of it here for future revision, including theories/terminology that you could have used but didn't.

Todorov's disequilibrium, Propp's Character types, Shatz genre of order, Neale "repetition and difference", Abercrombie "television producers set out to exploit genre conventions... economic sense"..."Genres permit the creation and maintenance of loyal audience."

5) Identify your weakest question and write three bullet points that would improve on your original response. Use the mark scheme and exemplar paper to identify these points - particularly focusing on the anticipated content and the top level descriptors.

My weakest question is question 2.

1. Both products contain context of  the UK working class: urban settings; single (male) character dressed for urban environment; similar composition and colour scheme; possible connotations of determination, overcoming difficult backgrounds, poverty, stereotypical masculinity, danger or threat, binary opposition
2. In the Ill Manors poster the character reflects social concerns over criminal gangs in urban settings.
3. Both products hint at the role society can play in shaping people’s lives which reflects a key theme of British media and culture. In the Ill Manors poster, the tagline for the film alludes to this (“Some environments...”)